Preston Smalley

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Improving eBay's Search

Led the User Interface design for a series of improvements to eBay's search offering over the course of 2004. The product improved discoverability of search features (category selection, filtering) and clearly defined the different item list views. Also improved the surfacing of search inteligence features. The conversion rate of the page increased with each set of changes the product team made. My success on these improvement have enabled me to shape the Finding Strategy and now lead a team of UI designers in the Finding area.

Search Results on eBay (Dec 2004)

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