Preston Smalley

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Reputation Information on eBay

eBay's Feedback System plays a critical in the community's ability to trust one another. However we found in the spring of 2003 that too many buyers were confused with how reputation information was displayed. I redesigned the UI by unifying all member information onto a Member Profile page, creating understandable visualizations of the data, and introducing the feedback iconography. We also invovled the community in the design process in order to manage the reaction to this sensitive information.


eBay's Member Profile Page (2004)


Finally our innovations on this project enabled myself and the product manager to file a patent on the subject [Patent Pending: "Method and system for presenting feedback information in a network-based transaction facility"].

See Live to Site Member Profile Example


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