- Only 21% of conversions were directly from a search, while 79% were latent – 15% of which were more than one month after the last search. The “search to purchase” window shows 4% immediate, 17% same day, 64% same month and 15% at 1 to 2 months.
- Search visitors spend a third more time on a site than non-search visitors did.
- Search visitors were more likely than non-search visitors to view shipping information, register for newsletters, view product images, add items to a cart, view size charts and use store locators.
- 20% of offline buyers who used search said that they’d used it to find out about sales events.
For the full results, check out the full study: Search and the Engaged Customer: An Apparel Study.
This goes to show that as we track our eCommerce and Search sites that it is unrealistic to assume that 100% of purchases can be made on the first visit. Folks need time to think about their purchase.