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Preston Smalley

Tag: marketing

How to design for Viral Growth

Posted on 6 February 201315 August 2018

Visual overview (by @morganb) of many of the core tenets to consider when designing for viral growth. Keep in mind that increasing the “speed” of the loop is the most often overlooked component and quite important—just asks a rabbit.

Posted on 14 May 201212 February 2013

Facebook as “King Maker” thru its Newsfeed and Open Graph Above shows how pivotal Facebook’s algorithms are in driving awareness and adoption of new apps can be which can be magnified by Apple’s own model for promoting apps that are suddenly being downloaded at high rates. It bodes well for the power Facebook’s new App Center could…

Posted on 18 August 201112 February 2013

A fantastic infographic outlining the process for generating lifetime customer value for your business. In this example Kiss Metrics looks at Starbucks. 

Posted on 28 June 2011

The Periodic Table of SEO Ranking Factors – As someone looking to brush up on what’s recommended best practices in this space lately, I found this infographic to be a good map. 

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Menu
Preston Smalley
  • Home
  • About Preston Smalley
  • Blog Posts:
    • Product Management
    • Leadership
    • UX Design
    • TV Industry & Comcast
    • Personal
  • Follow on Medium