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Preston Smalley

UED Offsite @ Nestldown

Posted on 13 April 200716 April 2007

34, originally uploaded by rajsid.

A few weeks ago eBay’s user experience design team went to Nestldown off Hwy 17 for an offsite centered around effective use of personas. One huge challenge of using personas at eBay is the massive customer base of ours which essentially mimics much of the Internet. We are pioneering how a design team might scale this concept over an array of product offerings and customer demographics which is quite exciting. If others have similar experiences to share, I’d love to hear about.

In between sessions we enjoyed the blooming tulips and held a photography contest (see eBayUED tag). Above is one of the winning photos taken by Raj.

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Preston is a product leader with experience scaling streaming TV entertainment platforms, two-sided marketplaces, and mobile apps used every day by millions of people. He’s VP of Product for Roku’s core end-user experience.

Previously led product teams at Comcast, eBay, and Microsoft as well as board roles with startups. He’s active in the product management community, participating and speaking frequently.

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