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Preston Smalley

Why eBay Express is important

Posted on 26 April 200628 November 2018

Monday’s launch of eBay Express marks an important milestone not just for eBay but for the larger Search design community. As many of you know, I believe that the faceted metadata search system introduced in eBay Express is very much the direction that all large collections should head and am pleased with the progress we’ve made with this launch.

Marti Hearst (UC Berkeley’s Flemenco), Corey Chandler (eBay) and I spoke at CHI2006, also on Monday, about lessons we’ve learned while designing faceted metadata systems. A theme emerged in the Q&A around the importance of merging browsing and searching that was encouraging.

  • Separate systems undermine confidence
    If different matches are found when you browse a category structure and another when you search using keywords–users aren’t ever sure they are seeing everything.
  • Augmenting keyword queries with browsable facets works
    In the discussion, there was agreement that while many users start with a keyword query they appreciate adding additional browsable facets to their query.
  • Augmenting browsing with keywords is powerful
    In a similar way enabling browsing from the homepage is a good starting point for people but then it can be helpful to add keywords to that query.
  • Faceted Metadata creates a common language
    If the searcher and the classifier are different people, faceted metadata can be a good common ground which can assist recall.

Time will tell whether faceted metadata will prove to be a success, but now I am pretty confident there are at least another 100 believers out there following my workshop. 🙂

Here are the course notes posted by Marti.
Update: Jessyca Frederick reviewed our course presented at CHI. Thanks Jessyca!

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Preston is a product leader with experience scaling streaming TV entertainment platforms, two-sided marketplaces, and mobile apps used every day by millions of people. He’s VP of Product for Roku’s core end-user experience.

Previously led product teams at Comcast, eBay, and Microsoft as well as board roles with startups. He’s active in the product management community, participating and speaking frequently.

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