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Preston Smalley

Yahoo’s Shoposphere

Posted on 14 November 200515 August 2018

Yahoo! launched a new feature on its Shopping site Monday night similar to eBay’s Reviews & Guides and Amazon’s Listmania which allows their shopping community to share products with other shoppers. Called the Shoposphere it shoppers build lists on any topic for others to see or just themselves.

I think these shopping tools are a smart way to provide great content to your buyers and a valuable service to the shoppers themselves. They also are yet more examples of Tim O’Reilly’s Architecture of Participation. They allow people to be content creators and publishers.

What did surprise me was that given Yahoo!’s investments in tagging (My Web 2.0, Flickr) that they did not integrate tagging into these new Pick Lists.

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2 thoughts on “Yahoo’s Shoposphere”

  1. beach says:
    16 November 2005 at 2:30 pm

    Tagging coming very soon 😉

    We have an unusual launch schedule because of the holidy season. Had to leave tagging out for the time being, but it will be in soon…

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  2. Preston says:
    17 November 2005 at 6:36 pm

    Thanks Beach. I definately can understand holiday release schedules. 😉

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Preston is a product leader with experience scaling streaming TV entertainment platforms, two-sided marketplaces, and mobile apps used every day by millions of people. He’s VP of Product for Roku’s core end-user experience.

Previously led product teams at Comcast, eBay, and Microsoft as well as board roles with startups. He’s active in the product management community, participating and speaking frequently.

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