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Preston Smalley

How to design for Viral Growth

Posted on 6 February 201315 August 2018

INFOGRAPHIC: Design for Viral Growth

Visual overview (by @morganb) of many of the core tenets to consider when designing for viral growth. Keep in mind that increasing the “speed” of the loop is the most often overlooked component and quite important—just asks a rabbit.

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Preston is the VP of Product and Engineering at Comcast Silicon Valley Innovation Center. Preston has led and advised startups, designed products at eBay and Microsoft, and introduces new ideas and technologies at various conferences.

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