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Preston Smalley
Posted on 15 June 201215 February 2013

Ave # of Facebook Friends

Pew reports the average number of Facebook friends to be 229 (May 2012) which lines up with analysis on the Facebook S1 which pegs it at 234. This huge rise from the numbers Facebook’s shared previously: 130 (2010) and 100 (2008).

However the greater story is in how the numbers vary by generation. With Millennials averaging 318 and in my experience showing significant outliers among college students above 1,000.

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Preston is a product leader with experience scaling streaming TV entertainment platforms, two-sided marketplaces, and mobile apps used every day by millions of people. He’s VP of Product for Roku’s core end-user experience.

Previously led product teams at Comcast, eBay, and Microsoft as well as board roles with startups. He’s active in the product management community, participating and speaking frequently.

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