After working with Darrel Rhea of Cheskin for the past few months, we invited him to speak to our design team this week on his recent book Making Meaning (co-wrote with Nathan Shedroff and Steve Diller). At the core he speaks about how companies have three ways to create a long term strategic competitive advantage:…
Month: August 2007
Making Meaning
After working with Darrel Rhea of Cheskin for the past few months, we invited him to speak to our design team this week on his recent book Making Meaning (co-wrote with Nathan Shedroff and Steve Diller). At the core he speaks about how companies have three ways to create a long term strategic competitive advantage:…