Ave # of Facebook Friends

Pew reports the average number of Facebook friends to be 229 (May 2012) which lines up with analysis on the Facebook S1 which pegs it at 234. This huge rise from the numbers Facebook’s shared previously: 130 (2010) and 100 (2008).

However the greater story is in how the numbers vary by generation. With Millennials averaging 318 and in my experience showing significant outliers among college students above 1,000.

http://s.wsj.net/media/swf/microPlayer.swf

Mary Meeker – 2012 Internet Trends

Kara Swisher of the WSJ posted the video footage (17 min) today of Mary Meeker’s (KPCB) D10 presentation on Internet Trends (5/30/12).

My top three takeaways:

1. 10% of time on Mobile but only 1% of advertising dollars (lots of upside)

  • BUT eCPMs are 5X lower on mobile vs. desktop.
  • HOWEVER Japan has shown mobile RPU can be monetized
  • Some app makers are making up the revenue up on volume

2. Two firehoses for growth: Facebook Open Graph and Apple App Store

  • Viddy got 17MM users in 7 days (similar w/Socialcam)
  • The combination of the two platforms magnify each other

3. Personally excited about the “white space” in the Car and TV

  • 52 minutes/day by 144MM Americans in cars (I do 2X that)
  • 3 hours/day in front of TVs with 50MM now Internet connected

She then went on to share her views on the US Economy which is mostly bearish with a few bright spots (like on-shoring the smartphone OS market).