New shopping site, DoorOne

Shopping.com launched today a new comparison shopping site called DoorOne in the UK, France, Germany and Austrailia. It’s reported that this was due to the Shopping.X namespace being unavailable in all markets.

However this release is more than just a different URL as they have introduced a number of new features:

Shopping.com launched today a new comparison shopping site called DoorOne in the UK, France, Germany and Austrailia. It’s reported that this was due to the Shopping.X namespace being unavailable in all markets. However this release is more than just a different URL as they have introduced a number of new features: Multiple selection of facets. […]

Yahoo’s Shoposphere

Yahoo! launched a new feature on its Shopping site Monday night similar to eBay’s Reviews & Guides and Amazon’s Listmania which allows their shopping community to share products with other shoppers. Called the Shoposphere it shoppers build lists on any topic for others to see or just themselves.

I think these shopping tools are a smart way to provide great content to your buyers and a valuable service to the shoppers themselves. They also are yet more examples of Tim O’Reilly’s Architecture of Participation. They allow people to be content creators and publishers.

What did surprise me was that given Yahoo!’s investments in tagging (My Web 2.0, Flickr) that they did not integrate tagging into these new Pick Lists.

Yahoo! launched a new feature on its Shopping site Monday night similar to eBay’s Reviews & Guides and Amazon’s Listmania which allows their shopping community to share products with other shoppers. Called the Shoposphere it shoppers build lists on any topic for others to see or just themselves. I think these shopping tools are a […]

Shoppers don’t convert on the first visit

This just in from SearchEngineGuide

Yahoo! and Compete, Inc. released a new study last week that aimed to track Internet search and transaction activity as it relates to the sales of retail apparel online. While the study was specific to apparel purchases, there are some interesting bits of take-away that could be handy for all types of sites.From the study:

  • Only 21% of conversions were directly from a search, while 79% were latent – 15% of which were more than one month after the last search. The “search to purchase” window shows 4% immediate, 17% same day, 64% same month and 15% at 1 to 2 months.
  • Search visitors spend a third more time on a site than non-search visitors did.
  • Search visitors were more likely than non-search visitors to view shipping information, register for newsletters, view product images, add items to a cart, view size charts and use store locators.
  • 20% of offline buyers who used search said that they’d used it to find out about sales events.

For the full results, check out the full study: Search and the Engaged Customer: An Apparel Study.

This goes to show that as we track our eCommerce and Search sites that it is unrealistic to assume that 100% of purchases can be made on the first visit. Folks need time to think about their purchase.

This just in from SearchEngineGuide… Yahoo! and Compete, Inc. released a new study last week that aimed to track Internet search and transaction activity as it relates to the sales of retail apparel online. While the study was specific to apparel purchases, there are some interesting bits of take-away that could be handy for all […]