Facebook as “King Maker” thru its Newsfeed and Open Graph
Above shows how pivotal Facebook’s algorithms are in driving awareness and adoption of new apps can be which can be magnified by Apple’s own model for promoting apps that are suddenly being downloaded at high rates. It bodes well for the power Facebook’s new App Center could have.
I attended an app privacy summit yesterday at Stanford and one of the most insightful things I heard was from Lorraine Akemann with “Moms with Apps”. They are driving forward an initiative called playnicewithdata.org to create a kind of nutrition label for parents making decisions about which apps to let their children use.
There is a key role for all of us to play… Parents, Developers, Policy Makers, and Innovators. I’d also add that App Platform Operators (Apple, Facebook, Google, Amazon) also have a key enabling role to play.