Preston Smalley
Objective:
Leverage my background designing user-centered online products and managing
projects to help your teams and products succeed.
Experience:
Manager, UI
Designer (Jan 2005 – Present)
eBay Inc,
User Experience & Design, San Jose, CA
- Leads the “Finding” design team which works to improve the
finding experience of our worldwide community (eBay users conduct over 200
million searches per day). Coaches product design teams on working effectively
towards a common goal. Ensures teams consistently achieve stakeholders'
goals and deliver excellent results.
- Team performs the following functions: task analysis, wireframes, high-fidelity
mockups, information architecture diagrams, and development of interactive
prototypes.
- Works with all levels of management to prioritize improvements to the website
which improve the process of finding and buying items. Contributes to global
product strategy in this space. Prepare business cases for product improvements
(ROI).
- Leads the knowledge management effort in the UED organization and created
a system for collecting and sharing
best practices. Within 6 months, grew it to 1750 documents and over
400 weekly visits, all on a shoestring budget. Now expanding to other orgs
and globally.
- Led UI analysis at our Shanghai office over the course of several months,
identified product opportunities for eBay
China and trained local in-country team.
- Led or contributed to strategy work (outside Finding) including “Rich
User Experience”, site browser policy, shipping integration with USPS
& UPS, and adaptive user experience.
Program
Manager (Internships 2000, 2001)
Microsoft, MSN (Redmond, WA) & Macintosh
BU (Mountain View, CA)
- Facilitated the planning process for improvements to the next MacOS versions
of IE and MSN Messenger. Designed the UI (thru storyboards, wireframes,
rapid prototypes), gained feedback on designs, and iterated based upon feedback
solicited.
- Communicated with marketing, usability engineers, developers, and management
in order to gather team feedback and ideas. Defined business focused product
objectives based on the latest industry news and market research.
Education:
Masters
in Business Administration (Aug 2005 - May 2008)
Haas School of Business, UC Berkeley, CA
- Coursework focused upon Software project management, Human-Computer Interaction,
User Interface Design, and a broad background in Computer Science.
- Software: Fireworks, Dreamweaver, Visio, Photoshop, Illustrator, Office
(Windows and MacOS)
Honors:
BS
in Computer Engineering (2002)