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	<title>Preston Smalley &#187; visualization</title>
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	<link>http://www.prestonsmalley.com</link>
	<description>How we can lead the eCommerce industry thru customer-centered design</description>
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		<title>Visualizing the Health Care Debate</title>
		<link>http://www.prestonsmalley.com/2009/08/visualizing-the-health-care-debate/</link>
		<comments>http://www.prestonsmalley.com/2009/08/visualizing-the-health-care-debate/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 19:18:29 +0000</pubDate>
		<dc:creator>Preston</dc:creator>
				<category><![CDATA[government]]></category>
		<category><![CDATA[visualization]]></category>

		<guid isPermaLink="false">http://www.prestonsmalley.com/?p=170</guid>
		<description><![CDATA[The power of effective design is often discussed in the context of &#8220;product design&#8221; but my friend Dan Roam (and  Dr. Tony Jones MD) showed this week how it can be used to potentially save lives. Okay maybe that&#8217;s a stretch, but his latest sketches on visualizing the health care debate will definitely help avoid [...]]]></description>
			<content:encoded><![CDATA[<p>The power of effective design is often discussed in the context of &#8220;product design&#8221; but my friend <a title="Dan Roam's Blog" href="http://www.digitalroam.typepad.com/">Dan Roam</a> (and  Dr. Tony Jones MD) showed this week how it can be used to potentially save lives. Okay maybe that&#8217;s a stretch, but his latest sketches on visualizing the health care debate will definitely help avoid confusion&#8211;which regardless of where you stand on health care, I&#8217;d still like believe will lead out nation to a better outcome than if we all just relied on scare tactics.</p>
<p><strong>Napkin Set #1</strong> &#8211; How we are stuck in the middle between doctors and insurance companies. I love how Dan <em>bends</em> the scale in the drawing.</p>
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<p><strong>Napkin Set #2</strong> &#8211; Explains how this is really all about<em> insurance</em> reform (not health care) and that it&#8217;s us that will pay for it. It also drives home the point that insurance companies (and I&#8217;d add oil companies) are two industries that have done well thru the recession. Hmm&#8230;</p>
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<p><strong>Napkin #3</strong> &#8211; An overview of the<em> actual</em> proposals (with names) being discussed in Congress. I love how slide 7 shows with size, visuals, and color the types of plans being discussed.</p>
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<p><span style="color: #808080;"><span style="color: #000000;"><strong>Napkin #4 </strong>- Explains how each of us will be affected by the proposals. I guess in the end, it&#8217;s gonna cost more and it&#8217;s just a matter of how we want to pay for it and what forces should be at work to improve quality/economics. </span><br />
</span></p>
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<p>I got far more out of these handful of sketches than I did out of the <a href="http://www.whitehouse.gov/realitycheck/">White House Reality Check</a>, <a href="http://www.healthreform.gov/">HealthReform.gov</a>, <a href="http://digitalroam.typepad.com/digital_roam/2009/08/clarifiying-health-care-dont-expect-much-from-the-media.html">Time Mag Cover Story</a>, or even the many stories on <a href="http://www.npr.org">NPR</a> combined. All of them seem to cover more the <em>nature</em> of the debate than the actual proposals themselves. While I can&#8217;t fault the radio coverage for being more visual&#8230; the mainstream media, the Whitehouse, and Congress would be wise to enlist <a href="http://www.thebackofthenapkin.com/">visual thinking </a>on this health care debate. Otherwise the status quo (skyrocketing health care costs AND &lt; 100% coverage) is likely all we&#8217;ll end up with as Congress won&#8217;t be able to act.</p>
<p>UPDATE: Dan compiled all four sets into on <a href="http://www.slideshare.net/danroam/healthcare-napkins-all">presentation of napkins</a>.</p>
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		<title>Back of the Napkin</title>
		<link>http://www.prestonsmalley.com/2008/03/back-of-the-napkin/</link>
		<comments>http://www.prestonsmalley.com/2008/03/back-of-the-napkin/#comments</comments>
		<pubDate>Sun, 09 Mar 2008 20:53:31 +0000</pubDate>
		<dc:creator>Preston</dc:creator>
				<category><![CDATA[business]]></category>
		<category><![CDATA[visualization]]></category>

		<guid isPermaLink="false">http://www.prestonsmalley.com/2008/03/back-of-the-napkin/</guid>
		<description><![CDATA[I&#8217;ve mentioned Dan Roam&#8217;s visual thinking approach here before and you haven&#8217;t heard of him you should check him out. Congratulations to Dan on releasing his first book: The Back of the Napkin (available March 13th). He shared a pre-release copy with me in the fall and I must say it is going to be [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.thebackofthenapkin.com/"><img src="http://www.prestonsmalley.com/wp-content/uploads/2008/03/book-napkin.jpg" alt="Back of the Napkin Book Cover" align="right" /></a>I&#8217;ve mentioned <a href="http://www.prestonsmalley.com/2006/09/the-next-edward-tufte/">Dan Roam&#8217;s visual thinking approach</a> here before and you haven&#8217;t heard of him you should check him out. Congratulations to Dan on releasing his first book: <a href="http://www.thebackofthenapkin.com/">The Back of the Napkin</a> (available March 13th). He shared a pre-release copy with me in the fall and I must say it is going to be a seminal book in the visual thinking space.</p>
<p>At a high level he&#8217;s created a number of frameworks for approaching visualizations (e.g. sketches, charts). Here&#8217;s one that I find particularly useful in my day-to-day work:</p>
<ol>
<li><strong>Look </strong>- Collect and scan your data. Decide what problem you’re trying to solve.</li>
<li><strong>See </strong>- Find patterns in the data (Who? What? When? How? Why?)</li>
<li><strong>Imagine</strong> &#8211; Describe your data by capturing it your “mind’s eye”.</li>
<li><strong>Show</strong> &#8211; Select the right framework (e.g. Measurement? Time line?)</li>
</ol>
<p>Dan&#8217;s getting a lot of coverage in the press. Here&#8217;s some:</p>
<ul>
<li><a href="http://www.businessweek.com/managing/content/feb2008/ca20080220_798280.htm">BusinessWeek: Doodling for Profits</a> (Feb 20th)</li>
<li>Microsoft MIX Conference (Mar5th, <a href="http://msstudios.vo.llnwd.net/o21/mix08/08_WMVs/UX03.wmv">Video 75min</a>)</li>
<li><a href="http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&amp;id=IAP060338">SXSW Conference </a>(Mar 8th)</li>
<li> An interview with Kai Rysdall on the &#8220;Marketplace&#8221; radio program (<a href="http://marketplace.publicradio.org/display/web/2008/03/25/back_of_the_napkin/">podcast</a>)</li>
<li>A feature article in the April issue of FAST COMPANY  magazine (<a href="http://www.fastcompany.com/magazine/124/the-napkin-sketch.html">article</a>)</li>
</ul>
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		<title>Designers&#8230; Move to California!</title>
		<link>http://www.prestonsmalley.com/2007/04/designers-move-to-california/</link>
		<comments>http://www.prestonsmalley.com/2007/04/designers-move-to-california/#comments</comments>
		<pubDate>Tue, 03 Apr 2007 05:19:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA[jobs]]></category>
		<category><![CDATA[visualization]]></category>

		<guid isPermaLink="false">http://www.prestonsmalley.com/2007/04/designers-move-to-california/</guid>
		<description><![CDATA[A couple year&#8217;s back I commented about the booming job market for interaction designers in the Bay Area. As I try and build out my design team, I&#8217;m now acutely aware that the job market is not only as hot as it was in late 2005, it&#8217;s actually hotter.

As you can tell from the above [...]]]></description>
			<content:encoded><![CDATA[<p>A couple year&#8217;s back I commented about the <a href="http://www.prestonsmalley.com/2005/10/booming-ui-design-market-in-bay-area/" title="Booming Design Job Market">booming job market for interaction designers</a> in the Bay Area. As I try and <a href="http://www.prestonsmalley.com/2007/03/growing-team/" title="Open Positions @ eBay">build out my design team</a>, I&#8217;m now acutely aware that the job market is not only as hot as it was in late 2005, it&#8217;s actually hotter.</p>
<p><a href="http://www.prestonsmalley.com/wp-content/uploads/2007/04/bayarea_jobexpansion.png" title="Expansion of Interaction Design Positions in the Bay Area (500)"><img src="http://www.prestonsmalley.com/wp-content/uploads/2007/04/bayarea_jobexpansion_500.gif" alt="Expansion of Interaction Design Positions in the Bay Area (500)" /></a></p>
<p>As you can tell from the above chart, the demand for Interaction Designers has actually reached an all time high since I started tracking this in 2003 at 113 open positions in March 2007. The shear number of open positions means that the supply is unable to meet the demand&#8211;causing designers to move between companies but no real progress.</p>
<p>Therefore if you&#8217;re a great designer and have always wanted to move to California, let me know&#8230; or contact any of the many firms seeking people like you. As a design community, I&#8217;d love to meet this demand and show the world what can be accomplished.</p>
<p><strong>Update 4/19: </strong>David on Signal vs. Noise spotted a similar rise in competition for talent. His take on it is based on the rise of <a href="http://www.37signals.com/svn/posts/365-reining-in-the-recruiters">Recruiting Spam</a>, which I frankly am also growing annoyed with as well.</p>
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		<item>
		<title>The next Edward Tufte?</title>
		<link>http://www.prestonsmalley.com/2006/09/the-next-edward-tufte/</link>
		<comments>http://www.prestonsmalley.com/2006/09/the-next-edward-tufte/#comments</comments>
		<pubDate>Sun, 24 Sep 2006 15:36:42 +0000</pubDate>
		<dc:creator>Preston</dc:creator>
				<category><![CDATA[business]]></category>
		<category><![CDATA[visualization]]></category>

		<guid isPermaLink="false">http://www.prestonsmalley.com/2006/09/the-next-edward-tufte/</guid>
		<description><![CDATA[Dan Roam visited eBay on Thursday to give a workshop on Visual Thinking. I thought I might learn how to produce better charts and diagrams but instead I got a whole new way to think about problems and visualizations. He gave countless examples of how you can discover great data often buried within a 40 [...]]]></description>
			<content:encoded><![CDATA[<p><a title="Dan Roam's consulting company Digital Roam" href="http://digitalroam.com/">Dan Roam</a> visited eBay on Thursday to give a workshop on Visual Thinking. I thought I might learn how to produce better charts and diagrams but instead I got a whole new way to think about problems and visualizations. He gave countless examples of how you can discover great data often buried within a 40 page powerpoint deck and share it in a simple visual way.</p>
<p>Not only is Dan Roam perhaps the best visualizer of a generation but he&#8217;s reflected on<em><strong> how</strong></em> he approaches his work so that others can repeat it. Here&#8217;s how he approaches it:</p>
<ol>
<li><strong>Look </strong>- Collect and scan your data. Decide what problem you&#8217;re trying to solve.</li>
<li><strong>See </strong>- Find patterns in the data (Who? What? When? How? Why?)</li>
<li><strong>Imagine</strong> &#8211; Describe your data by capturing it your &#8220;mind&#8217;s eye&#8221;.</li>
<li><strong>Show</strong> &#8211; Select the right framework (e.g. Measurement? Time line?)</li>
</ol>
<p>Dan discusses the importance of identifying patterns in your data and then finding ways to communicate those patterns to others. As I&#8217;m finding in other business literature no matter what the field effective pattern recognition and communication seems to separate the best from the average.</p>
<p><strong>Examples:</strong></p>
<ul>
<li>Measurement: Comparing using <a title="History of Harvey Balls" href="http://digitalroam.typepad.com/digital_roam/2006/03/harvey_balls_ha.html">Harvey Balls</a> is a classic approach. Focus on simplicity (simple 2d colors vs. fancy 3d charts) to put the data front an center.</li>
<li>Flow chart: Dan&#8217;s got a great example of <a title="Walmart Sustainability" href="http://digitalroam.typepad.com/digital_roam/2006/09/everyday_low_pi.html">Walmart Sustainability</a> on his blog.</li>
</ul>
<p>If you&#8217;d like to learn more about visual thinking check out <a title="Dan Roam's blog Digital Roam" href="http://digitalroam.typepad.com/">Dan&#8217;s blog</a> and stay tuned for the release of his book <a title="The Back of the Napkin" href="http://www.thebackofthenapkin.com/">The Back of the Napkin</a>. Finally, I highly recommend his training workshop. I took the 1/2 day <a title="Dan Roam's offerings" href="http://digitalroam.com/offerings.html">visual thinking workshop</a> and left wanting more.</p>
<p><strong>Update:</strong></p>
<ul>
<li>Dan&#8217;s posted a chapter of a potential upcoming book <a title="PDF of The Million Dollar Chart by Dan Roam" href="http://www.milliondollarchart.com/downloads/TMDC_chpt10_dr.pdf">The Million Dollar Chart</a>.</li>
<li>A company now sells interesting visualization posters: <a title="History Shots" href="http://www.historyshots.com/">HistoryShots</a></li>
</ul>
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		<title>Booming UI Design Market in Bay Area</title>
		<link>http://www.prestonsmalley.com/2005/10/booming-ui-design-market-in-bay-area/</link>
		<comments>http://www.prestonsmalley.com/2005/10/booming-ui-design-market-in-bay-area/#comments</comments>
		<pubDate>Sun, 16 Oct 2005 21:58:00 +0000</pubDate>
		<dc:creator>Preston</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA[jobs]]></category>
		<category><![CDATA[visualization]]></category>

		<guid isPermaLink="false">http://blog.prestonsmalley.com/2005/10/booming-ui-design-market-in-bay-area/</guid>
		<description><![CDATA[As I mentioned the other day, I&#8217;ve noticed anecdotally noticed that companies are having a difficult time filling their UI and UER positions. So I decided to see if there was any quantifiable evidence which would confirm what I already suspect (if the barrage of recruiting VMs I get is any clue).
I realized that the [...]]]></description>
			<content:encoded><![CDATA[<p>As I mentioned the <a href="http://www.prestonsmalley.com/2005/10/thoughts-on-hiring-and-talent-in-web.html">other day</a>, I&#8217;ve noticed anecdotally noticed that companies are having a difficult time filling their UI and UER positions. So I decided to see if there was any quantifiable evidence which would confirm what I already suspect (if the barrage of recruiting VMs I get is any clue).</p>
<p>I realized that the weekly <a href="http://www.baychi.org/jobbank/">BayCHI Job Bank</a> email that I&#8217;ve received the past few years would be a great place to start. In graphing the jobs located in the Bay Area, you&#8217;ll notice an interesting trend (see <a href="http://www.prestonsmalley.com/includes/expansionjobs_bayarea.gif">graph</a> below).</p>
<p><a href="http://www.prestonsmalley.com/includes/expansionjobs_bayarea.gif" title="Click to see larger image"><img src="http://www.prestonsmalley.com/wp-content/uploads/2006/11/expansionjobs_bayarea_500.gif" id="image88" alt="Bay Area Job Expansion (2005)" /></a></p>
<p>You&#8217;ll see that there is a sustained demand for UI Designers and User Experience Researchers that over the past year has gone unmet, creating scarcity.</p>
<p>Assuming this market is efficient we should see two things happen: increased wages offered by firms seeking to attract talent and over the long term an increase in supply (new employees enter the regional market).</p>
<p>Once again, I believe the firms over the next few years that can attract and retain top talent will be successful in achieving their business goals.</p>
<p><strong>Update 4/25/07: </strong><a href="http://www.prestonsmalley.com/2007/03/growing-team/">I&#8217;m hiring, check my current open positions </a></p>
<p><a href="http://www.prestonsmalley.com/2006/10/im-still-hiring/" title="Open Positions @ eBay"> </a></p>
<p>Technorati: <a href="http://www.technorati.com/tags/job" rel="tag">job</a>, <a href="http://www.technorati.com/tags/bayarea" rel="tag">bayarea</a>, <a href="http://www.technorati.com/tags/baychi" rel="tag">baychi</a>, <a href="http://www.technorati.com/tags/uijobs" rel="tag">uijobs</a>, <a href="http://www.technorati.com/tags/user+experience" rel="tag">user+experience</a></p>
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		<title>Noguchi Filing System and Information Stacks</title>
		<link>http://www.prestonsmalley.com/2005/10/noguchi-filing-system-and-information-stacks/</link>
		<comments>http://www.prestonsmalley.com/2005/10/noguchi-filing-system-and-information-stacks/#comments</comments>
		<pubDate>Thu, 13 Oct 2005 16:51:00 +0000</pubDate>
		<dc:creator>Preston</dc:creator>
				<category><![CDATA[ia]]></category>
		<category><![CDATA[visualization]]></category>

		<guid isPermaLink="false">http://blog.prestonsmalley.com/2005/10/noguchi-filing-system-and-information-stacks/</guid>
		<description><![CDATA[This morning I spotted a reference to the Noguchi Filing System on CNET which got me to thinking.
First in case you haven&#8217;t heard of this system, it prescribes that rather than a file-folder system for organizing desk papers you simply create a folder for each day and put it on the shelf (actually on the [...]]]></description>
			<content:encoded><![CDATA[<p>This morning I spotted a reference to the <a href="http://www.lise.jp/honyaku/noguchi.html">Noguchi Filing System</a> on CNET which got me to thinking.</p>
<p>First in case you haven&#8217;t heard of this system, it prescribes that rather than a file-folder system for organizing desk papers you simply create a folder for each day and put it on the shelf (actually on the left side, as in a horizontal &#8220;stack&#8221;). The idea being that people will remember the approach. date even if they forget how it was classified. Using a folder &#8220;pops&#8221; the folder to the top of the stack (in this case the left side).</p>
<p><img src="http://www.veaseademas.com/archivos/mt-static/images/envsequence.gif" height="180" width="375" /></p>
<p>I&#8217;ve noticed that several products on the web are implementing this system for organization, for example GMail. Items come into the stack at the top and only when they are active (replied to) do they bubble back up to the top. Perhaps this method for organizing paper could work even better in an electronic world as it could be easily augmented thru a search mechanism.</p>
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