Preston Smalley » flickr http://www.prestonsmalley.com How we can lead the eCommerce industry thru customer-centered design Thu, 08 May 2008 04:19:47 +0000 http://wordpress.org/?v=2.3.3 en UED Offsite @ Nestldown http://www.prestonsmalley.com/2007/04/ued-offsite-nestldown/ http://www.prestonsmalley.com/2007/04/ued-offsite-nestldown/#comments Fri, 13 Apr 2007 23:00:14 +0000 Preston http://www.prestonsmalley.com/2007/04/ued-offsite-nestldown/ .flickr-photo { border: solid 2px #000000; } .flickr-yourcomment { } .flickr-frame { text-align: left; padding: 3px; } .flickr-caption { font-size: 0.8em; margin-top: 0px; }

34, originally uploaded by rajsid.

A few weeks ago eBay’s user experience design team went to Nestldown off Hwy 17 for an offsite centered around effective use of personas. One huge challenge of using personas at eBay is the massive customer base of ours which essentially mimics much of the Internet. We are pioneering how a design team might scale this concept over an array of product offerings and customer demographics which is quite exciting. If others have similar experiences to share, I’d love to hear about.

In between sessions we enjoyed the blooming tulips and held a photography contest (see eBayUED tag). Above is one of the winning photos taken by Raj.

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