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	<title>Preston Smalley &#187; conference</title>
	<link>http://www.prestonsmalley.com</link>
	<description>How we can lead the eCommerce industry thru customer-centered design</description>
	<pubDate>Thu, 08 May 2008 04:19:47 +0000</pubDate>
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			<item>
		<title>Reflections on Interaction08</title>
		<link>http://www.prestonsmalley.com/2008/02/reflections-on-interaction08/</link>
		<comments>http://www.prestonsmalley.com/2008/02/reflections-on-interaction08/#comments</comments>
		<pubDate>Fri, 22 Feb 2008 22:54:04 +0000</pubDate>
		<dc:creator>Preston</dc:creator>
		
		<category><![CDATA[conference]]></category>

		<category><![CDATA[design]]></category>

		<category><![CDATA[interaction design]]></category>

		<category><![CDATA[interaction08]]></category>

		<category><![CDATA[ixda]]></category>

		<guid isPermaLink="false">http://www.prestonsmalley.com/2008/02/reflections-on-interaction08/</guid>
		<description><![CDATA[Wow! What a terrific conference! I&#8217;m fired up about Interaction Design following the inaugural IxDA conference in Savannah, GA. As I reflect on the conference, here are the highlights for me:
Bill Buxton [video, book]  - We must embrace our unique qualities as interaction designers, respect the talents of others (e.g. developers), and together change [...]]]></description>
			<content:encoded><![CDATA[<p>Wow! What a terrific conference! I&#8217;m fired up about Interaction Design following the inaugural <a href="http://interaction08.ixda.org/">IxDA conference</a> in Savannah, GA. As I reflect on the conference, here are the highlights for me:</p>
<p><strong>Bill Buxton</strong> [<a href="http://www.brightcove.tv/title.jsp?title=1418571118">video</a>, <a href="http://product.half.ebay.com/_W0QQprZ57091627QQcpidZ1377404286">book</a>]  - We must embrace our unique qualities as interaction designers, respect the talents of others (e.g. developers), and together change our organization so that our talents are used. We must &#8220;stop whining!&#8221; Buxton pointed out that Jonathan Ive was at Apple for 5 years before the Steve Jobs came back&#8211;and yet made little difference on the products. Jobs first move was to use the existing design talent at Apple to turn around the company. Finally, Buxton pointed out how Moore&#8217;s Law and the Growth of Features run counter to the fact that human capacity is not increasing.</p>
<p><img src="http://www.prestonsmalley.com/wp-content/uploads/2008/02/diagram-buxtons-law.png" alt="Bill Buxton on Moore’s Law, Buxton’s Law, and God’s Law" /></p>
<p><strong>Aza Raskin </strong>[<a href="http://www.brightcove.tv/title.jsp?title=1418562142&amp;channel=1274129191">video</a>]  - Aza is the first second-generation interaction designer I&#8217;ve met which I think is pretty cool. His late father, <a href="http://en.wikipedia.org/wiki/Jef_Raskin">Jef Raskin</a>, of course is responsible for designing the Macintosh and Aza founded his company <a href="http://www.humanized.com/">Humanized</a> to continue his father&#8217;s work. Aza is a refreshing speaker and clearly articulates his strong point of view that the best user interface is no user interface. In other words, selection and direct manipulation in the modern GUI has gone too far and we&#8217;d be better off with a recall based smart command line (see my previous post on <a href="http://www.prestonsmalley.com/2008/02/new-interactions-magazine/">his product Enso</a>). By focusing hard on simplicity and reducing interactions where possible we just may fit under what Buxton&#8217;s called God&#8217;s Law (see above).</p>
<p><strong>Chris Conley</strong> - <a href="http://www.apple.com/iphone/gettingstarted/guidedtourupdate2/" title="Watch a video of how customization works on iPhone"><img src="http://images.apple.com/iphone/features/images/whatsnew_customize20080130.png" alt="iPhone Home Screen" align="right" height="184" width="81" /></a>Chris spoke on how the use of dramatic features in interaction design yields more enjoyable and engaging products. He defined drama as &#8220;an exciting, emotional, or unexpected series of events&#8221;. Furthermore he described how it&#8217;s only thru drama that you create truly meaningful products. Chris described how Pixar approaches this subject thru the heavy use of storyboarding. They spend years honing the story and using a series of design critiques, until it is just right. Only then does production begin. As interaction designers we must choreograph  these dramatic elements in order to delight our customers. One example he shared was how to customize icons on the iPhone home screen. When you move into customization mode all the icons start jiggling and then jump out of the way as you drag icons. Very fun indeed.</p>
<p><strong>Matt Jones</strong> [<a href="http://www.brightcove.tv/title.jsp?title=1414327695&amp;channel=1274129191">video</a>, <a href="http://www.slideshare.net/blackbeltjones/designing-for-spacetime-ixda08">deck</a>] - Matt is the designer behind Dopplr and his witty British <em>humour</em> was a joy to listen to. My favorite quote from his talk was a definition for serendipity (something we regularly discuss at eBay):</p>
<blockquote><p>&#8220;Serendipity is looking for a needle in a haystack and finding the farmer&#8217;s daughter&#8221; - <a href="http://en.wikipedia.org/wiki/Hans_Kornberg">Sir Hans Kornberg</a></p></blockquote>
<p>He also built on the notion of delight as a key to product design. For example, one hotel left him a rubber ducky in the tub on the 4th night. On Dopplr they surprise their customers with customized Dopplr logos based on their travel history.</p>
<p><a href="http://www.thoughtsoninteraction.com/"><img src="http://www.thoughtsoninteraction.com/images/thoughtsOnInteractionCover.jpg" align="right" height="111" width="161" /></a><strong>Jon Kolko</strong> - While Jon was not an official speaker, as a former professor at Savannah College of Art and Design he played a key role in bringing Interaction08 to SCAD. A designer on my team, Riaz, was a former student of Jon&#8217;s and introduced me to him over pizza and beer at <a href="http://www.vinnievangogos.com/">VinnieVanGoGo&#8217;s</a> the night before the conference. Jon cuts right to the point and is very direct about his POV on design (as well as other things). I found his attitude refreshing and it has motivated me to be less nuanced in my opinions.  I&#8217;m halfway thru his <a href="http://www.thoughtsoninteraction.com/">book</a> which I&#8217;d highly recommend.</p>
<p><strong>Quick Tidbits:</strong></p>
<ul>
<li>Bill DeRouchey: Conversations w/Every Day Objects [<a href="http://www.brightcove.tv/title.jsp?title=1418571283&amp;channel=1274129191">video</a>, <a href="http://www.slideshare.net/billder/de-rouchey-conversations-with-everyday-objects/">deck</a>] - How button&#8217;s have evolved and their affordances&#8230;</li>
<li>Gabe White: Ethics of Design [<a href="http://www.brightcove.tv/title.jsp?title=1414319098&amp;channel=1274129191">video</a>] - Should we discourage addictive or compulsive behavior (e.g. twitter)?</li>
<li>Sarah Allen: Cinematic IxD [<a href="http://www.brightcove.tv/title.jsp?title=1418571177&amp;channel=1274129191">video</a>, <a href="http://www.slideshare.net/sarah.allen/cinematic-interaction-design/">deck</a>] - How to use visual cues in transitions to maintain context&#8230;</li>
<li>Gretchen Anderson: Concept Ideation [<a href="http://www.brightcove.tv/title.jsp?title=1414319101&amp;channel=1274129191">video</a>] - If meeting with the CEO, tell a story about your customer and be dramatic&#8230;</li>
<li>UI Design in Agile Environment [<a href="http://www.brightcove.tv/title.jsp?title=1414319116&amp;channel=1274129191">video</a>] - How to use a design studio and team offsites to make Agile work&#8230;</li>
</ul>
<p>List of <a href="http://www.experientia.com/blog/videos-of-interaction-08-presentations-now-online/">all video available</a> from Interaction08.</p>
<p class="akst_link"><a href="http://www.prestonsmalley.com/?p=127&amp;akst_action=share-this"  title="E-mail this, post to del.icio.us, etc." id="akst_link_127" class="akst_share_link" rel="nofollow">Share This</a>
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		<title>SxSW 2008</title>
		<link>http://www.prestonsmalley.com/2007/09/sxsw-2008/</link>
		<comments>http://www.prestonsmalley.com/2007/09/sxsw-2008/#comments</comments>
		<pubDate>Fri, 14 Sep 2007 04:22:25 +0000</pubDate>
		<dc:creator>Preston</dc:creator>
		
		<category><![CDATA[conference]]></category>

		<category><![CDATA[design]]></category>

		<guid isPermaLink="false">http://www.prestonsmalley.com/2007/09/sxsw-2008/</guid>
		<description><![CDATA[I&#8217;m looking forward to attending next year&#8217;s SxSW and am impressed at all the panels that people have proposed. Below is one I&#8217;d like to moderate, provided I get selected.  

Letting Community Content Shine Through
How do you design a site that lets users feel it is truly &#8220;community owned and operated&#8221;? A site that [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m looking forward to attending next year&#8217;s SxSW and am impressed at all the panels that people have proposed. Below is one I&#8217;d like to moderate, provided I get selected. <img src='http://www.prestonsmalley.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p><img src="http://farm2.static.flickr.com/1353/1366853088_2811795d1c.jpg?v=0" title="SxSW 2008" alt="SxSW 2008" height="30" width="150" /></p>
<p><a href="http://panelpicker.sxsw.com/ideas/view/522"><strong>Letting Community Content Shine Through</strong></a></p>
<blockquote><p><em>How do you design a site that lets users feel it is truly &#8220;community owned and operated&#8221;? A site that supports business objectives centered around creating user-generated content, and differentiating it from company content? This panel will explore the issues surrounding a user-centric site, including voice, interaction, and visual design.</em></p></blockquote>
<p>Some potential panelists could include folks from: Yahoo! Answers, YouTube, Facebook, Wordpress, and perhaps Ning.  <em><a href="http://panelpicker.sxsw.com/ideas/view/522">Vote for this panel</a>.<br />
</em><br />
<strong>Other panels I&#8217;m interested in:<br />
</strong></p>
<ul>
<li><a href="http://panelpicker.sxsw.com/ideas/index/2/q:ebay">View some of the panels proposed by other eBay Designers</a></li>
<li><a href="http://panelpicker.sxsw.com/ideas/view/732"> The Back of the Napkin: Solving Problems with Pictures</a> by Dan Roam</li>
<li><a href="http://panelpicker.sxsw.com/ideas/view/91">Design Metrics: &#8220;Better than because I said so&#8221;</a> by Micah Alpern</li>
<li><a href="http://panelpicker.sxsw.com/ideas/view/484"> The Design, Development, and Science of Web Forms</a></li>
<li><a href="http://panelpicker.sxsw.com/ideas/view/146"> The State of Professional Front-End Engineering </a>by Nate Koechley</li>
</ul>
<p class="akst_link"><a href="http://www.prestonsmalley.com/?p=118&amp;akst_action=share-this"  title="E-mail this, post to del.icio.us, etc." id="akst_link_118" class="akst_share_link" rel="nofollow">Share This</a>
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		<title>Event: CHI2007 Next Week</title>
		<link>http://www.prestonsmalley.com/2007/04/at-chi-next-week/</link>
		<comments>http://www.prestonsmalley.com/2007/04/at-chi-next-week/#comments</comments>
		<pubDate>Thu, 26 Apr 2007 04:07:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
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		<description><![CDATA[CHI is returning to San Jose for their 25th anniversary and I&#8217;ll be attending for the fourth time. While the conference at times is more academic than I would like there are always some good sessions.
Here&#8217;s what I&#8217;m most excited about:

Mon 8:30 - 10:30AM: Opening Plenary speaker, Bill Moggridge, who will hopefully talk more about [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.chi2007.org/images/minibanner.gif" align="right" height="110" width="257" /><a href="http://www.chi2007.org">CHI </a>is returning to San Jose for their 25th anniversary and I&#8217;ll be attending for the fourth time. While the conference at times is more academic than I would like there are always some good sessions.</p>
<p>Here&#8217;s what I&#8217;m most excited about:</p>
<ul>
<li><strong>Mon 8:30 - 10:30AM: </strong>Opening Plenary speaker, <a href="http://www.designinginteractions.com/bill">Bill Moggridge</a>, who will hopefully talk more about the topics in his recent book, <a href="http://www.designinginteractions.com/book">Designing Interactions</a>.</li>
<li><strong>Tues 2:30 - 4PM: </strong><a href="http://riander.blogspot.com/">Richard Anderson&#8217;s</a> session on &#8220;<a href="http://riander.blogspot.com/2007/04/moving-ux-into-position-of-corporate.html">Moving UX into a Position of Corporate Influence: Whose Advice Really Works?</a>&#8221; which will focus on real-world advice from UX leaders. A colleague of mine, Justin Miller, will represent eBay.</li>
<li><strong>Tues 7 - 10PM: </strong><a href="http://upcoming.yahoo.com/event/184151" title="Event on Upcoming">eBay and PayPal&#8217;s cocktail party at the Tech Museum</a>. You can get to know our User Experience team and mingle with other design professionals. If you&#8217;d like an invite to the event, just <a href="http://www.prestonsmalley.com/contact">let me know</a>.</li>
<li><strong>Wed 9 - 1PM: </strong><a href="http://www.ischool.berkeley.edu/~hearst/">Marti Hearst</a>, Corey Chandler, and I will present &#8220;<a href="http://flamenco.berkeley.edu/chi_course.html">Faceted Metadata for Information Architecture and Search</a>&#8221; which covers best practices of how to design a faceted search interface. We&#8217;ll reflect on <a href="http://flamenco.berkeley.edu/">Flamenco</a>, <a href="http://express.ebay.com">eBay Express</a>, and other competitive research we&#8217;ve done.</li>
<li><strong>Thurs 9 - 10:30AM: </strong>Jeremy Ashley, Oracle, will moderate a discussion on management techniques for maximizing the impact of User Experience teams. We&#8217;ll hear from leaders at SAP (Daniela Busse) and Cisco.</li>
</ul>
<p class="akst_link"><a href="http://www.prestonsmalley.com/?p=109&amp;akst_action=share-this"  title="E-mail this, post to del.icio.us, etc." id="akst_link_109" class="akst_share_link" rel="nofollow">Share This</a>
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		<item>
		<title>Welcome Sarah!</title>
		<link>http://www.prestonsmalley.com/2007/04/welcome-sarah/</link>
		<comments>http://www.prestonsmalley.com/2007/04/welcome-sarah/#comments</comments>
		<pubDate>Tue, 03 Apr 2007 04:28:41 +0000</pubDate>
		<dc:creator>Preston</dc:creator>
		
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		<description><![CDATA[One of my favorite designers, Sarah Culberson, made her blogosphere debut today where she reflects on her experience at SxSW. Here are some excerpts I found interesting:

 “It is better to be      flamboyant failure than mediocre success.” Jeffrey Zeldman on being      fearless with design. Lots more [...]]]></description>
			<content:encoded><![CDATA[<p>One of my favorite designers, <a href="http://tastetester.wordpress.com/" title="Sarah Culberson's Blog">Sarah Culberson</a>, made her blogosphere debut today where she reflects on her experience at <a href="http://2007.sxsw.com/" title="SxSW 2007">SxSW</a>. Here are some excerpts I found interesting:</p>
<ul>
<li> “It is better to be      flamboyant failure than mediocre success.” Jeffrey Zeldman on being      fearless with design. <a href="http://tastetester.wordpress.com/2007/04/02/sxswi-2007-smart-inspirational-and-super-fun/" title="Sarah's Overview of SxSW">Lots more great quotes</a> from Sarah&#8217;s notes.</li>
<li> Lots of great advice from a panel on creating a &#8220;<a href="http://tastetester.wordpress.com/2007/04/02/sxswi-talk-how-to-create-a-kickass-design-team/" title="Sarah's Notes on Creating a Kickass Deisgn Team">Kickass Design Team</a>&#8221; including providing direct mentorship/coaching, importance of outsourcing and junior designers, and feeding execs great UE questions. Love it.</li>
<li>How designers can add value in big companies by helping them get <a href="http://tastetester.wordpress.com/2007/04/02/sxswi-talk-getting-unstuck/" title="Getting Unstuck">Unstuck</a>.</li>
</ul>
<p>Thanks Sarah and Welcome. <img src='http://www.prestonsmalley.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /></p>
<p class="akst_link"><a href="http://www.prestonsmalley.com/?p=95&amp;akst_action=share-this"  title="E-mail this, post to del.icio.us, etc." id="akst_link_95" class="akst_share_link" rel="nofollow">Share This</a>
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