An Important Milestone at Plaxo

It’s been a while since I’ve shared my thoughts here and so I thought I’d give you a glipse in what I’ve been up to the past 9 months or so in my new gig at Plaxo. Here’s a copy of what I wrote up on the Plaxo Blog:

An important milestone – and it’s only the beginning!

This week’s relaunch of Plaxo and introduction of Plaxo Personal Assistant marks an important milestone for our company, and I hope a key signal to you that we’re focused on building always accurate, up to date contact list – accessible wherever and whenever you need it.

Our CEO Justin Miller has said, “Plaxo is back and we’ve got a relentless focus on the address book,” and we are determined to solve the two customer pain points Plaxo was founded in 2002 to address:

  1. Contacts scattered across multiple devices, services
  2. Maintaining up-to-date address book info

The Plaxo Personal Assistant goes after that second problem with updates sourced by publicly available information and for our Plaxo Basic users we’ve also recently added contact card sharing. As for problem #1 we’ve reinvested in Plaxo Platinum Sync and made our mobile sync apps all free.

For a glimpse into our mission here at Plaxo check out this 60 second video.

To give you a sense of the scale of our efforts, we’ve reviewed 3 billion contacts in Plaxo’s Cassandra database, compared them with publicly available data sources, and identified approximately 600 million unique people with contact info—as a comparison the White Pages, which powers the Hiya contact management system, claims 200 million. It’s this massive scale that enables us to make suggestions that our customer’s report is correct about 92% of the time.

While this week’s news marks a big step forward in solving the problems above we’re far from done and you should expect a regular cadence of additional improvements as we continue to listen to your feedback.

The smart address book category is finally starting to see some focus, maturity, and a healthy dose of competition, which has sparked an unprecedented era of innovation. We expect to play a leadership role as this space continues to grow and evolve.

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