Shailesh Shilwant and I submitted a discussion topic to the Interaction 2010 conference yesterday on a something that’s near and dear to our hearts: Product Discovery as a transparent and facilitated process. I encourage you to comment on our proposal and offer your suggestions.
As we evolve interaction design as a field, one approach we should consider is to open up the facilitation and ownership to people that don’t have the word “design” on their business card (e.g. product managers, development leads). We’ve recently tried a number of techniques that does just this at eBay and would like to discuss with you the following topics:
- Giving up “ownership” of design (how to do it, pros and cons)
- Impacts this shift has on the role within the company and our field
- How language and terminology can help or hinder you
- How to build on initial successes and institutionalize the methodology
In this discussion you’ll hear real world examples from companies such as Facebook, Intuit, Yahoo! and eBay. We hope to create some healthy debate so come with your strong point of views to share.